View Slide Show of Photos from the 2010 Three Kings Day Parade and Festival. Please click the link below.

2010 Three Kings Day Photos

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Richland One News Review
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Decker campaign to emphasize international flavor
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The State Newspaper Welcomes the Three Kings Festival and Parade.
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WIS Radio Review and Pictures

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“Three Kings Day Parade and Celebration”
“La Parada De Los Reyes Magos”
January 9, 2010
2500 block Decker Blvd.
Columbia SC
803-673-6376

Three Kings Day is one of the most important and revered traditions for Hispanic families across the United States, Latin America, Mexico and across the Caribbean. According to tradition, 12 days after the birth of Christ, 3 Kings arrived in Bethlehem to worship the baby Jesus and present him with gifts of gold, frankincense and myrrh. January 6th is a very special time to be with family and friends, and celebrate the rich cultural and religious traditions of the season.

Statement of Purpose

Latino Communications, LLC (partnering with the Cultural Council of Richland and Lexington Counties) is requesting grant monies to strengthen the relationship between the residents of Columbia, specifically Richland County, and the Latino community by funding an anticipated day of outreach entitled Three Kings Day Parade. The funding will be utilized to cover planning, development and implementation costs of organizing this event. The purpose of this festival is two-fold; 1st to create an environment of cultural awareness and understanding to combat hatred and racial disharmony, 2nd to empower individuals by providing information regarding home ownership, predatory lending, credit repair, banking products, small business start up, work force re-entry and basic healthcare. These topics and more will be discussed and information disseminated by community based not-for-profit organizations, local Bankers, Palmetto Health Mobile Unit and others.

Goals and Objectives
It is our goal that The First Annual Three Kings Day Parade will provide the community at large a window into the Latin culture with a better appreciation of our cultural differences and a discovery of our cultural similarities. This festival will lay the groundwork to dismantle various negative stereotypes and misconceptions that exists between cultures. Currently, in Richland and Lexington Counties combined there is an estimated population of 21,418 Latinos, this event will be the first of its kind in the Midlands to bring cultural awareness. With the advent of Decker Blvd. being renamed Richland County’s International Corridor we thought what better place to have such an event such as ours.

Festival Activities
The First Three Kings Day Parade will be held on January 9, 2010. It will commence at 11:00 am and conclude 3:00 pm beginning at the 1900 block of Decker Blvd and ending at the 2500 block of Decker Blvd. Festival attendees will be able to partake in live music, children’s entertainment, educational services, health services and door prizes all provided at no cost. We will also have vendors on site providing a variety of traditional foods.

There will be various health related information and testing available including Blood Screenings for Cholesterol and Diabetes, Heart Awareness, Sickle Cell Awareness and Dental Check-ups for the children.

Conclusion
The First Annual Three Kings Day Parade will be a fun, educational and entertaining event. The festival’s focus on Unity, Health, Fitness, and Financial Well Being will lay the groundwork to building a bridge between our cultures, bringing about a greater understanding of one another thereby eliminating the ignorance, removing the fear and diffusing the hate. This festival will be the first event of its kind and one that will continue to grow and expand through the years.

PLEASE MAKE ALL CHECKS PAYABLE TO: CULTURAL COUNCIL OF RICHLAND & LEXINGTON COUNTIES WITH THREE KINGS DAY IN THE “MEMO” LINE

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